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MEDIA INFORMATION: 2010 MEDIA KIT
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SPECIAL FOCUS REPORT
Patient Outcomes Research Moves Drug Development Beyond Clinical Results
In the ever-escalating battle for medicinal value and competitive positioning, drug developers and marketers are relying on outcomes research . . .
Supply Chain/Logistics
Marching up the channel management curve
By: John Cervione, Blue Fin Group
Date: 2009-02-20
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