Saying that the pharma industry’s infatuation with iPad presentations by sales reps to prescribers needs to get beyond the “toy factor,” InTouch Solutions CEO, Faruk Capan has announced a collaboration with MD Mindset (Whitehouse Station, NJ), which has been busy […]
Read MoreSunny Longordo has been an analytics leader within a center of excellence at Johnson & Johnson dedicated to that function. Now an independent consultant running her own company, Silver Sun Analytics (Clinton, NJ; SilverSunAnalytics.com), she is an active proselytizer of […]
Read MoreMaking it easier to connect patients with co-pay coupons and other forms of patient assistance is probably the last thing that insurers and PBMs—who dislike their effect on drug formularies and step therapies—want to hear, but for the pharma industry, […]
Read MoreIt is estimated that bringing a new drug to market costs $1.3 billion. In most cases, a pharmaceutical company has only about five years to recoup that cost and turn a profit. Accelerating time to market (TTM), therefore, is vital […]
Read MoreThere might have been a time when mail lists of doctors was just another database that pharma marketers, and their ad agencies, reached for when assigning sales reps or preparing a direct-mail campaign. And maybe some pharma companies still have […]
Read MoreData mining, and now, "deep” data mining, are this year's buzzwords for the latest and greatest in software tools and services to derive marketing and other business value from sales data and other commercial activity. For many pharma companies, the […]
Read MoreClass of Trade (COT) is simple to identify in a general way, but complicated in its use in contracts, marketing programs and—most significantly—how pricing data are reported to the federal government. The simple sense is the various channels by which […]
Read MoreHigh-tech digital applications tend to run in flavor-of-the-month fads, and few seemed to have been so relentlessly hyped in the past year as cloud computing. To some, it’s simply a relabeling of what’s been going on for years in computing […]
Read MoreThe 2011-2012 HDMA Factbook, a compilation and survey of distributor, manufacturer and healthcare data, has been published by the Center for Healthcare Supply Chain Research, HDMA’s research arm. The annual publication, now in its 83rd year, presents a wealth of […]
Read MoreSAS Analytics is well known in the clinical space for its tools to manage clinical trials data; less well-known are applications in commercial or healthcare-provider applications. But one of its clients, Express Scripts, is touting the Cary, NC, company’s technology […]
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