There is no question about the incredible clinical impact cell and gene therapies (CGTs) can have on the lives of patients. However, this impact is the result of innovation that does not equate to a simple, straightforward commercialization process. The commercialization and management requirements of these treatments are just as complex as their innovative science.
Commercialization of cell and gene therapies is significantly more challenging compared to traditional biopharma products. Faruk Abdullah, Head of U.S. Consulting, EVERSANA™ MANAGEMENT CONSULTING and Maria Kirsch, General Manager, Patient Services share insight on building the future commercialization model designed specifically for CGTs, including: