Redefining Adherence: A Focus on Patient Medication Taking Behavior
November 08, 2022
Throughout the specialty pharmacy industry, leaders are beginning to spend more time thinking about the overall patient experience, and how patients benefit from having quicker access to therapy. In this conversation, CareMetx Chief Patient Experience Officer Jessica Lens dives deeper into the patient experience- particularly in the early treatment phases, helping us understand patient behavior around initiating and taking medication, and how to impact that behavior. In short- we discuss a need to broaden the scope of what we currently call “adherence” to consider the reality that patient medication taking attitudes, beliefs, mindset, and behavior - starts long before the first dose.