Aktana Attains Tact.ai’s Field Engagement and Conversational AI Technology
With new tech acquisition, the software company also introduces a new branded AI assistant for mobile devices specifically for the life sciences sector.
Aktana, a software company specializing in intelligent customer engagement for the life sciences, has acquired Tact.ai’s field engagement and (AI) technology. The purchase extends Aktana’s leadership in field intelligence by delivering several new capabilities frequently requested by commercial and medical leaders overseeing omnichannel programs, including real-time delivery of suggestions and insights on the mobile phone; pervasive and on-demand recommendations throughout the user experience, including a conversational AI assistant; and richer engagement data to improve AI recommendations.
“Today’s sales rep or MSL [medical science liaison] is being asked to do more in less time and with fewer resources than ever before, and they need immediate access to the best intelligence on their most preferred device, the mobile phone,” says John Vitalie, Aktana’s CEO. “Adding aspects of Tact.ai’s mobile technology and easy-to-use interface to the Aktana portfolio will accelerate our customers’ efforts to create the next-generation field force, one that’s powered by intelligence and adept at using any channel to support their HCPs.”
According to Tact.ai staff, the deal further propels the software company along its path of providing customer engagement services.
“Tact.ai set out to build human-friendly technology that connects life science companies and their customers, to help patients who can't wait,” notes Chuck Ganapathi, CEO, Tact.ai. “Critical to that mission is a system of intelligence that fuels every interaction. As the pioneer of this category and with Tact.ai’s technology, Aktana is now even better positioned to lead this journey toward the future of customer engagement.”
Unveiling the new Aktana Copilot
Powered by Tact.ai technology, Aktana is also introducing Aktana Copilot, which is essentially an AI assistant on the mobile phone for life sciences field users. Created with the needs of field sales representatives and MSLs, Aktana Copilot reportedly puts market and HCP intelligence in the hands of those users at the moment they need it.
Field teams will receive programmable and intelligence-driven nudges in real-time on mobile devices to streamline the call planning process by using curated insights to drive more personalized and coordinated activity. Further, recommendations will be presented through conversational AI throughout the user experience saving valuable time that can be repurposed for HCP relationship-building.
Through Aktana Copilot, customers can gather more tailored engagement data, allowing Aktana AI to produce more contextual and effective recommendations for users to have better conversations. The feedback loop improves time-to-value because as the speed in which recommendations improve accelerates, so too does campaign performance.
Readers can view the rest of Pharma Commerce’s Aktana coverage here.
