Enterprise Podcasting in Pharma

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Is it the next wave of communication for sales and marketing teams?

Jen Grogono, founder and CEO of uStudio, which works with pharma companies to streamline information, updates and training for their sales professionals, discusses the challenges for drugmakers in keeping employees in the know—and how the use of adaptive communication models like enterprise, or internal, podcasting can help connect company culture and address the changing messaging needs of increasingly dispersed workforces.

The latest episode of The Pharmaceutical Commerce Podcast is available directly on SoundCloud.