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‘Global privacy regulation’ and ‘digital health’ bracket the 10 influences going into 2020
Kantar Health, a leading market research company, performs its Global Health and Wellness Survey annually, and then generates a report around it. This year’s report, “Healthcare 2020: The 10 Key Influencers of Global Health and Wellness,” combines the self-reported data of 2.4 million consumers in the US, EU5, and emerging markets (Brazil, China, Russia) with Kantar’s analysis how consumer mood will affect healthcare policy.
The 10 influencers are:
Looking over the list, it’s notable how much of it is focused on digital data—its collection and analysis. ‘Digital health’ and EHRs are platforms for the collection of patient data; AI and RWE are mechanisms for analyzing that data. Thus, the importance of global privacy legislation becomes apparent—Kantar reports that while “there isn’t any universal consistency on the principles of data protection or how personal data is handled,” Brazil is in the process of adopting privacy legislation based on the recently formalized General Data Protection Regulation (GDPR) of the EU.
The Global Health and Wellness Survey has now expanded to include more disease states. Some highlights:
the Healthcare 2020 report can be downloaded at www.Kantar.com/health.