Making the Commercialization Process Worthwhile

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Tips for navigating the obstacles surrounding product launch

Diana Villanova, VP of patient services & channel strategy at COEUS Consulting Group, a full-service market access firm, dives into the importance of patient support programs—including the value in stepping outside one’s comfort zone—along with how drug producers can use patient and channel strategies to maximize payoff.

The latest episode of The Pharmaceutical Commerce Podcast is available directly on SoundCloud.