Making the Commercialization Process Worthwhile
Tips for navigating the obstacles surrounding product launch
Diana Villanova, VP of patient services & channel strategy at COEUS Consulting Group, a full-service market access firm, dives into the importance of patient support programs—including the value in stepping outside one’s comfort zone—along with how drug producers can use patient and channel strategies to maximize payoff.
The latest episode of The Pharmaceutical Commerce Podcast is available directly on SoundCloud.
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Stay ahead in the life sciences industry with Pharmaceutical Commerce, the latest news, trends, and strategies in drug distribution, commercialization, and market access.
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