Managing Revenue in a Tech-driven World

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Market intelligence analyst discusses new trends and emerging strategies in pharma revenue management, given today’s fast-evolving technological and regulatory dynamics

Mike Townsend, research director of life sciences commercial strategies at the International Data Corporation (IDC), a global provider of market intelligence, advisory services and events for various sectors, discusses how revenue management is influenced by factors such as industry reputation, advances in cloud technology and data analytics, the complex drug coverage picture, new supply chain regulations and more.

The latest episode of The Pharmaceutical Commerce Podcast is available directly on SoundCloud.