Pharma Pulse 5/15/24: Marketing Strategies for Reaching Diverse Audiences, 1 in 8 Adults Have Utilized a GLP-1 Medication & more


The latest news for pharma industry insiders.

Healthcare Marketing Strategies for Reaching Diverse Audiences

Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.

Survey: 1 in 8 Adults Have Utilized a GLP-1 Medication, 6% Currently Are

According to the results, approximately 82% of adults said they have heard at least a little about GLP-1 medications and 32% said they have heard a lot.

OpenAI Launches Voice Assistant Inspired by Hollywood Vision of AI

The function is part of a faster, more capable version of the company’s flagship artificial-intelligence model.

Cencora To Host Inaugural ThinkLive Cell and Gene Therapy Summit

Cencora, a global healthcare company, will convene leaders from across the healthcare and biopharmaceutical industries for its inaugural ThinkLive Cell and Gene Therapy (CGT) Summit, an event designed to explore the latest developments in the CGT sector and strategies to accelerate product commercialization and patient access.

Dan Hurry on LinkedIn:

In my article with Pharmaceutical Commerce Magazine, “Three Areas to Drive Supply Chain Value,” I share how organizations can cultivate resilient, value-centric supply chains.

Healthcare executives are rethinking strategies amidst the highest drug shortages in nearly a decade. Success hinges on overcoming logistical hurdles and cutting costs to maintain quality care and financial stability.

A shift to strategic, proactive thinking is crucial with a focus on value-driven approaches.

Ready to elevate your supply chain game? Contact Advantus Health Partners today.

Read the full article for insights on maximizing supply chain value:

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