RxS Moves into the Patient Support Arena
Company builds on its sample accountability platform
RxS, the Manalapan, NJ provider of sampling services for pharma clients, is now in the process of expanding its offerings to direct patient support. In recent years, the company has built an integrated, multichannel offering to connect traditional hand-carry sampling with direct-to-practitioner channels, along with analytics and compliance monitoring. Part of this service is RxS Engage, a dedicated call center for interaction with physicians’ offices and with pharmacies.
Now, that call center capability is being expanded into RxS PatientCentral, which will provide many of the usual patient-support services: customer education, benefits investigation, prior authorization processing, co-pay assistance, and pharmacy triage. According to managing director, Mark Jara, “The chief objective of PatientCentral is to enable brands to positively affect patient journeys. We help them accomplish this through the efficient distribution of medication and devices, improving patient compliance and, ultimately, patient outcomes.” The company is “bulking up” its staffing and infrastructure currently, and in the early stages will work with brand launches “of predetermined size” as this growth takes place.
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