
- Pharmaceutical Commerce - November/December 2010
Where--and what--are the illnesses accessible to drug therapy in the world?
Kantar Health expands its epidemiology databases to emerging markets, including Turkey and Mexico
Continuing to build on a set of epidemiology databases begun in the late 1990s, Kantar Health (New York) has announced the latest dataset, Epi Emerging Markets, for Mexico and Turkey now, and soon to include South Korea. Epi EM complements Epi BRIC, announced in 2008 (for Brazil, Russia, India and China), which in turn was an extension of the original Epi Database, which covered the US, Europe and Japan, and now has data on 190 disease indications in each of the nations covered. Kantar Health says that the databases are used by most of the major pharma companies to assess the commercial potential of drugs under development, conduct forecasting or evaluate in-line therapy revenue potential.
The Web-accessible Epi databases provide a standardized way to assess evolving drug markets, says David Robinson, VP of Epidemiology Services within the Commercial Development practice at Kantar. Staff epidemiologists review as much government data and published reports as they can obtain, and then evaluate the quality of data in each study according to a set of criteria to ensure that the data are truly representative of populations within each of the countries studied. “Our evaluation is not a formal meta-analysis of these studies, but we do use an accepted critical review process,” he says. “Every year, we are both reviewing datasets based on new studies, and expanding the list of conditions being evaluated.” The Epi EM database currently has data on 25 indications, soon to be 40; the Epi BRIC database has 90 indications.
Articles in this issue
almost 15 years ago
HDMA 2010-2011 Factbook Updates Distributor IT Effortsalmost 15 years ago
UPS and Endo Pharmaceuticals Go Live With Controlled-Substances Orderingalmost 15 years ago
AmerisourceBergen Specialty Group Reconfigures Cubixx Medical Cabinetalmost 15 years ago
Thermo Fisher Scientific Upgrades Its TruScan Materials-Testing Technologyalmost 15 years ago
What's the Buzz About Multichannel Marketing?almost 15 years ago
The Struggle to Get Anti-Infectives on a Faster Track to Commercializationalmost 15 years ago
Oral Liquids Hold Steady as a Drug Delivery Methodalmost 15 years ago
Bringing New Science, and New Partners, Into the Drug Development ProcessNewsletter
Stay ahead in the life sciences industry with Pharmaceutical Commerce, the latest news, trends, and strategies in drug distribution, commercialization, and market access.