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Integrating copay programs with multichannel marketing
Expressly for field sales teams that need data on the go, TrialCard (Morrisville, NC) has recently introduced an iPad-compatible app, available for download in the Apple Store, for its clients. The app provides remote access to Pulse Analytics, a grouping of data-reporting functions that builds on the company’s leadership position in managing copay programs, hub services and patient support.
“This app provides a direct solution to the common problem of not being able to access, share, and work with data while in the field,” said Mark Bouck, CEO. “We’re continuously listening and then coming up with new ways to deliver information that enable our customers to provide value to the healthcare professionals they work with.”
TrialCard’s position as a switchpoint in the copay process is bearing fruit in a variety of ways for its pharma clients, including product life-cycle management, patient adherence and outcomes. To the age-old question of whether copay cards are a way to subvert the formulary tiers that pharmacy benefit managers impose, the company has a white paper showing that copay cards are used both for first-use and for increasing long-term use of a drug, which ultimately results in better outcomes. Refill rates, for example, rise on an average from 2.8 to 4.0, suggesting that not only are more patients accessing a drug with a copay card, but increasing their refill rate as well.