Inizio Engage Introduces New Learning Brand


Nazaré brings together KOLs who are knowledgeable of the pharma product lifecycle.

Health care researchers working in life science laboratory, medical science technology research work for test a vaccine, coronavirus covid-19 vaccine protection cure treatment. Image Credit: Adobe Stock Images/chokniti

Image Credit: Adobe Stock Images/chokniti

Inizio Engage, a strategic, commercial, and creative engagement partner that specializes in healthcare, has launched Nazaré, a new learning and capability brand. Nazaré brings together 150+ experts in learning, life sciences, creativity, technology, and behavioral science.

The new global learning and capability brand will be part of the experience design (XD) specialist area within Inizio Engage. This means Nazaré will draw on the rest of Inizio Engage XD’s in-house creative and executional capabilities in live events, environments, film, digital, and immersive technologies, as well as considering learning experience design more holistically alongside employee engagement.

Nazaré brings together Axiom, Cormis, Logicearth Learning Services, and Ashfield Excellence Academy under one brand to support global organizations with various learning and capability programs, with knowledge in end-to-end life sciences learning support for pharmaceutical and biotech companies across the product lifecycle.

“Business leaders need evidence-based learning strategies and programs that inspire real behavior change,” says Russ Lidstone, president, Inizio Engage XD. “Nazaré provides a unique combination of learning, capability development, technology, creativity, and behavioral science to create learning that delivers real-world results.”

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