Pharmaceutical Commerce - November/December 2012

3PL execs assess global business conditions, highlight healthcare's potential

November 01, 2012

Annual survey of leading third-party logistics providers tabulates their interest in serving manufacturers, hospitals and retail

Building the social media connection

November 01, 2012

Peer-to-peer consulting and social gaming may catch physicians' attention

iPad-based partnership combines physician preferences in digital communications with app development

November 01, 2012

InTouch Solutions, MD Mindset collaborate to tailor iPad content development

To 3PL or go it alone, that is the question

November 01, 2012

Here are the factors to consider when deciding to use a third-party logistics provider (3PL)

The power of visualization in patient education

October 30, 2012

Visual aids, diminished for a time as a marketing and educational tool because of industry restrictions, are making a comeback

Analyzing drug-pricing mechanisms

October 30, 2012

Pricing systems in US drug supply chain have many limitations; an analytics-based method might avoid some of them

Medicare Star ratings: the billion-dollar opportunity for providers

October 30, 2012

New incentives for health plans could alter the way payers review new drugs

A managed services approach to sales and marketing

October 30, 2012

Applying the managed services model to commercial operations can result in dramatic savings as pharma companies globalize

Getting ready for health exchanges - or not

October 30, 2012

The new insurance exchanges are bound to impact industry rebates - and therefore the ability to manage financial reporting, says PwC Health Research Institute

Pharma gets into the 'digital workflow' of physicians

October 29, 2012

Given the accelerating growth of electronic health record (EHR) adoption, pharma marketers are hoping for a new communication channel to open up at the point of care in the physician's office