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Biosimilars: It's a matter of timeFor global markets, there is a need to balance the imperative to get to market quickly against the evolving regulatory landscape
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Strategies for effective patient services programsAddressing continued hurdles in patient adherence
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The power of visualization in patient educationVisual aids, diminished for a time as a marketing and educational tool because of industry restrictions, are making a comeback
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Artificial Intelligence: Beyond the glamorIt takes gritty work to make an AI application succeed—but it can be worth the effort
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Coverage -- Access: Pharma Must Play Activist Role in Health Reform EffortsPrivate and public sectors can collaborate to achieve meaningful reform
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Biopharma Sales and Marketing Process Changes Are Failing to Keep up With Industry EvolutionBetter internal collaboration within companies is critical to improving the vital physician-rep relationship
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Rare disease patient supportRare diseases are hard to treat; supporting the patient can be even more challenging
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Extend Sampling Programs With Telemarketing and Direct MailA biopharma marketer uses direct mail and a call center to access hard-to-reach physicians
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Biopharma cold-chain market forecastMore biologic-based therapies translates into more cold chain activity. As yet, new cellular and genetic therapies are a minute part of the overall market.
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A case study in differing approaches to reimbursement approval in Europe and the USLooking at 'cost' and 'value' under different evaluation processes
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Recent US Supreme Court decisions narrow life-sciences patentability claimsIndustry response may be to keep more innovations as trade secrets
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Six Steps to Driving Patient Support Program EnrollmentAlthough there is no ‘one size fits all’ solution, the process is influenced by factors such as lifestyle stage, competitive outlook, and market constraints.
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Multi-Indication Drug Branding in Today’s Pharmaceutical IndustryAs drug development increasingly targets multiple indications, pharma companies must make strategic branding decisions—balancing regulatory requirements, market dynamics, and patient safety—to choose between single-brand or multi-brand approaches.
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Key Elements for Success in Pharma M&A IntegrationHow can buyers maximize the value of their acquisitions?
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GS1 standards are vital for pharma serialization‘Future proof’ your implementation by adhering to industry standards
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Online personal data will be a boon for patient supportSpecialty-pharma support providers have a potential benefit in behavioral targeting insights
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First physicians, now patients: Risk avoidance in patient support programsA look into the growing compliance risks associated with patient services
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Pragmatic randomized clinical trials: Real-world evidence made for payers and regulatorsA complement to the classic randomized clinical trial may benefit drug commercialization
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The Battle for Control of Specialty DrugsSpecialty distributors, specialty pharmacies and healthcare providers are all competing for a dominant position in drug delivery and reimbursement
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Analyzing drug-pricing mechanismsPricing systems in US drug supply chain have many limitations; an analytics-based method might avoid some of them
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Generic Manufacturers Gain Another Advantage in Disputing Drug PatentsFDA sets a precedent for granting generic approvals even when initial litigation goes against the generic manufacturer
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Make your CRM vendor a true partner to your sales teamToday's cloud-based, fast-evolving CRM systems call for a closer partnership between vendor and client
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Protecting pharmaceutical exclusivity: Avoiding the hidden dangers of double patentingMultiple patents contribute to a robust portfolio; however, each patent that issues can potentially become a landmine to another
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Manufacturers can support the ICD-10 transitionHealthcare's conversion to a new coding system can affect drug prescribing. Here's what you need to know
