Purchase of Paris-based Kadrige reinforces SaaS-based multichannel marketing
Cegedim Relationship Management (Paris; US HQ in Bedminster, NJ) has acquired Kadrige, a provider of e-detailing and collaborative tools for life sciences sales operations. The company says that Kadrige will be “seamlessly” integrated into Cegedim’s Mobile Intelligence customer-relationship management (CRM) solution. No purchase price was disclosed.
Cegedim’s press release announcing the acquisition emphasizes the expansion of multichannel capabilities that Kadrige will add. Kadrige provides e-detailing (remote sales calls), training and collaborative interactions between customers and reps, medical science liaisons, clinical educators and others. A year ago, it announced Keo Mobile, which brought those capabilities to smartphone and interactive-tablet platforms. For its part, Cegedim links its Mobile Intelligence solution to OneKey, a global master-data management resource, built-in capabilities for managing multimedia presentations, and a Contact Center function to capture telephone-based communications in the CRM system.
Kadrige is based in Paris; its products are widely used in Europe and elsewhere. In 2011, it announced the opening of a US office, and later a business partnership with Quintiles, which provides contract sales and support services; that partnership will continue, says Cegedim.
Multi-Indication Drug Branding in Today’s Pharmaceutical Industry
July 2nd 2025As drug development increasingly targets multiple indications, pharma companies must make strategic branding decisions—balancing regulatory requirements, market dynamics, and patient safety—to choose between single-brand or multi-brand approaches.