Trade & Brand Protection

Healthcare providers must enhance awareness of counterfeit medicines to protect patients, especially as online drug purchases rise.

Why taking proactive steps—and combing the right data sources—is critical to informed decision-making in risk management.

Introducing a new Pharma Commerce column focused on combating illicit trade and protecting product integrity—and ultimately patients.

Despite challenges surrounding communication overload, drug shortages, and cybersecurity risks, this term is revolutionizing medication management and patient care through the use artificial intelligence and predictive forecasting.