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Moving from Omnichannel to Optichannel Engagement Strategies: Your Questions Answered
Moving from Omnichannel to Optichannel Engagement Strategies: Your Questions Answered

September 2nd 2025

Why the life science industry needs to move away from omnichannel marketing strategies and toward optichannel approaches that boost personalization and ROI in an era of shrinking budgets.

Discovering AI’s Role in Drug Safety Monitoring
Discovering AI’s Role in Drug Safety Monitoring

June 27th 2025

Building Intelligent Pharma Supply Chain Management with Real-World Data
Building Intelligent Pharma Supply Chain Management with Real-World Data

June 17th 2025

Bridging the Gap Between Strategy and Practice in IDN Partnerships
Bridging the Gap Between Strategy and Practice in IDN Partnerships

June 9th 2025

Credit: Production Perig | stock.adobe.com. Keeping Drug Supplies Available Means Pharmaceutical Organizations Must Move in Real-Time
Keeping Drug Supplies Available Means Pharmaceutical Organizations Must Move in Real-Time

May 23rd 2025

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