Eight pharma/consumer companies win 2011 HDMA DIANA awards

June 8, 2011
Pharmaceutical Commerce, Pharmaceutical Commerce - May/June 2011,

Product innovations, and excellence in trade relations practices are honored

At HDMA’s 2011 Business & Leadership Conference (Phoenix, AZ, June 6-7), the association presented Distribution Awards for Notable Achievement in Healthcare (DIANA), which are selected by HDMA’s distributor members. Now in its 50th year, the DIANA recognizes innovative new product introductions, and “business practices that advance trade relations and benefit the entire healthcare supply chain.” The awards are:

Best New Pharmaceutical Product Introduction or Product Promotion Awards

Branded Pharmaceutical Products: Boehringer Ingelheim Pharmaceuticals, Inc., for Pradaxa®

Generic Pharmaceutical Products: Sandoz, for Enoxaparin

Best Overall Manufacturer Awards

Consumer Product Manufacturer with Sales to Healthcare Distributors of Less Than $10 Million:

Winner: Omron Healthcare, Inc.

First Merit Finalist: Broadway Industries

Consumer Product Manufacturer with Sales to Healthcare Distributors of More Than $10 Million:

Winner: Roche Diagnostics Corporation

First Merit Finalists: Amneal Pharmaceuticals LLC and Reckitt Benckiser Group

Second Merit Finalist: Novartis Consumer Health, Inc.

Generic Product Manufacturer with Sales to Healthcare Distributors of Less Than $100 Million:

Winner: Lupin Pharmaceuticals, Inc.

First Merit Finalist: Lannett Company, Inc.

Second Merit Finalist: Paddock Laboratories, Inc.

Generic Product Manufacturer with Sales to Healthcare Distributors of More Than $100 Million:

Winner: Watson Pharmaceuticals, Inc.

First Merit Finalist: Dr. Reddy’s Laboratories, Inc.

Second Merit Finalist: Amneal Pharmaceuticals LLC

Branded Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of Less Than $300 Million:

Winner: Upsher-Smith Laboratories, Inc.

First Merit Finalist: Amylin Pharmaceuticals, Inc.

Second Merit Finalist: Kerr Prescription Packaging, a Subsidiary of Berry Plastics Corp.

Branded Pharmaceutical Product Manufacturer with Sales to Healthcare Distributors of More Than $300 Million:

Winner: Takeda Pharmaceuticals North America, Inc.

First Merit Finalist: Bayer HealthCare Pharmaceuticals Inc.

Second Merit Finalist: Forest Pharmaceuticals, Inc.

According to HDMA, winners for Best Overall Manufacturer were chosen on criteria ranging from developing collaborative trading partner relationships to creating marketing programs that benefit the supply chain and commitment to excellence. Among other criteria, the Best New Product Introduction or Promotion winners were judged on their ability to create innovative marketing programs, their level of market performance, promotional support and operational excellence.

“The 2011 DIANA honorees set the standard for excellence in the healthcare supply chain, introducing innovative new products to the marketplace and forging lasting partnerships with their peers in the healthcare distribution industry,” said HDMA president John M. Gray. “These winning companies lead the way with their continuing commitment to creativity and collaboration, and we congratulate them on their achievements.”