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Acquisition helps expand pharma marketing reach and opens door for growth opportunities.
OptimizeRx Corp., a digital health company that provides communications support for life sciences organizations, physicians and patients, has acquired Healthy Offers, Inc. (dba Medicx Health), a healthcare consumer-focused omnichannel marketing and analytics company—for $95 million. Closing is expected during Q4 2023.
The acquisition of Medicx further advances OptimizeRx’s goal of creating a more informed and empowered healthcare community using new technology solutions. The addition of the Medicx’s branded patient and healthcare professional (HCP)-focused Micro-Neighborhood Targeting Platform, built on its MX# advanced identity resolution technology, to OptimizeRx’s HCP-focused Dynamic Audience Activation Platform (DAAP) is expected to provide a single source of tech that will enhance the reach and efficacy of healthcare marketing for life sciences organizations, the parties note.
“Our acquisition of Medicx is expected to be a major business accelerator for us as it encompasses all three of our growth drivers: expanding our audience, introducing new solutions, significantly opening client penetration, and growth opportunities,” says Will Febbo, OptimizeRx’s CEO. “Moreover, Medicx has a very healthy financial profile and we believe this acquisition will be transformative to our growth and profitability.”