OptimizeRx Purchases Medicx


Acquisition helps expand pharma marketing reach and opens door for growth opportunities.

abstract low poly futuristic wireframe concept hand digital and health icon on blue background for template, web design or presentation.Vector Illustration. Image Credit: Adobe Stock Images/Tex vector

Image Credit: Adobe Stock Images/Tex vector

OptimizeRx Corp., a digital health company that provides communications support for life sciences organizations, physicians and patients, has acquired Healthy Offers, Inc. (dba Medicx Health), a healthcare consumer-focused omnichannel marketing and analytics company—for $95 million. Closing is expected during Q4 2023.

The acquisition of Medicx further advances OptimizeRx’s goal of creating a more informed and empowered healthcare community using new technology solutions. The addition of the Medicx’s branded patient and healthcare professional (HCP)-focused Micro-Neighborhood Targeting Platform, built on its MX# advanced identity resolution technology, to OptimizeRx’s HCP-focused Dynamic Audience Activation Platform (DAAP) is expected to provide a single source of tech that will enhance the reach and efficacy of healthcare marketing for life sciences organizations, the parties note.

“Our acquisition of Medicx is expected to be a major business accelerator for us as it encompasses all three of our growth drivers: expanding our audience, introducing new solutions, significantly opening client penetration, and growth opportunities,” says Will Febbo, OptimizeRx’s CEO. “Moreover, Medicx has a very healthy financial profile and we believe this acquisition will be transformative to our growth and profitability.”

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