Reltio unveils new version of advanced analytics for life sciences sales and marketing

Reltio, one of a handful of companies developing advanced analytics for master data management (MDM) took the wraps off the latest version of its cloud-based “platform as a service” (PaaS), the Reltio Cloud 2017.1, in late February. The new version includes so-called “global enablement capabilities": “multi-dependent configurable lookups” which allow for attributes based on geography and other values; and “dynamic operational values” which allow for configuring based on the user’s profile. Both are meant to tailor the broad-based, multidimensional records (of, say, a key opinion leader) that Reltio Cloud enables.

The company has also announced a partnership with another IT firm, SnapLogic, which provides an enterprise integration platform that speeds an organization’s connectivity to disparate datasets. “Enterprise integration impacts what used to be called the ‘extract, transform and load’ (ETL) capabilities of data management,” notes Ramon Chen, chief marketing officer at the firm. “ETL traditionally worked as a batch process; now, this process can be performed in real time.” Reltio clients will have access to the SnapLogic tools included in their software purchase.

Also announced was a relationship with Dun & Bradstreet, purveyors of comprehensive financial data on organizations. D&B joins other master-data vendors that work with Reltio, such as LexisNexis and MedPro Systems, who offer master data on prescribers and other healthcare professionals. And those, together with application developers like QuintilesIMS, HighPoint Solutions and ZS Associates, provide tailored applications for key opinion leader analysis, affiliation analysis among HCPs, market access studies and the like.