
In this week's Pharma Pulse, the EU Council adopts the "pharma package," Commerce details 0% tariffs for certain drugs and Sharp expands autoinjector assembly capacity.
How the zero-prefix collision will disrupt reimbursement, patient access, brand protection and market intelligence — and what commercial leaders must do before 2033.
Most NDC-12 discussions are happening in regulatory affairs and labeling. Commercial leadership has been largely absent from that conversation. That absence has a cost.






