With coupons, pharma is saying 'Let's make a deal' to consumersByBob SperberNovember 14th 2011Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts
Social Media: An Irresistible Force Colliding With an Unmovable ObjectByBob SperberSeptember 2nd 2011Following FDA’s punt of regulations for social media, industry is scratching its collective head over how to utilize these channels