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Greg Rotz

Articles by Greg Rotz

Focusing pharma marketing on 'headroom'

ByGreg Rotz,Valentin Recker, Booz & Company

February 27th 2013

In the race to improve product performance, not enough attention is paid to 'who's actually going to switch?'

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Focusing pharma marketing on 'headroom'
Published: February 27th 2013 | Updated:

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