Ian Riches is Global Vice President Patient Solutions/Head of Patient Solutions Europe at Ashfield Engage.
A First-Class Patient Engagement Service: Do Strategic Partnerships Hold the Key?
Delivering a first-class patient engagement approach is complex enough in a large pharma market. For smaller European markets, it can be even more challenging. Ian Riches looks at how pharma companies can put all patients at the center of their engagement plans, no matter which country they live in.
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