The basic process of defining customer segments and appropriate promotional messaging benefits from a cross-disciplinary approach
Joe Markmann, Wolters Kluwer Pharma Solutions, Wei Zhang, Long Island University
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Articles by Joe Markmann, Wolters Kluwer Pharma Solutions, Wei Zhang, Long Island University
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- How to Ensure Successful Design and Implementation of Physician Segmentation
Published: December 24th 2009 | Updated:
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