Jon Hamrick, partner at Curatio Advisors, discusses how product attributes, company size and stakeholder alignment shape pharma commercialization strategy.
News|Articles|September 15, 2026
Consistency as a Competitive Advantage in a Changing Market
Author(s)CoverMyMeds
This infographic leverages IQVIA data and analytics to explore how one pharmaceutical brand used CoverMyMeds’ prior authorization strategies to achieve an observed average 22 percentage point improvement in claim approval rates—growing and defending market share in a highly managed class.
Related to this article
The rule targets PBMs, but rebate, price protection and formulary deals they strike with drugmakers will be disclosed to plan fiduciaries and open to audit.
DOL's final rule requires PBMs to disclose rebates and formulary incentives to large self-insured plans for plan years beginning on or after July 1, 2027.
In this week’s Pharma Pulse, GoodRx expands an employer offering built on manufacturer pricing for GLP-1 obesity drugs, a federal judge declines to block Lilly’s comparative Zepbound ads, and the PBM industry’s trade group turns the vertical integration debate toward drug wholesalers.
Why outdated paper prescribing information is creating unnecessary cost, complexity and friction across a modern pharmaceutical supply chain.
At LogiPharma USA 2026, Mark Talens explains how end-to-end visibility lets pharma see its value chain across functions, and where supply chain monitoring is headed next.
EVERSANA is folding Estima Scientific's AI-powered HEOR tools into its market access offerings as its CEO says evidence planning must start earlier.
Walgreens adds GLP-1 coverage navigation, Medicare Bridge support and pharmacist outreach to its virtual weight management service.
Trending on Pharmaceutical Commerce
1
What DOL’s Final PBM Rule Means for Rebates and Formularies
2
Walgreens Expands GLP-1 Access With Prior Authorization, Pharmacist Support
3
As the Evidence Bar Rises, EVERSANA Acquires Estima Scientific
4
Pharma Pulse: GoodRx Opens Employer GLP-1 Channel, Lilly Fends Off Novo Ad Challenge, PCMA Takes Aim at Wholesalers
5