Ashfield unveils new, personalized brands

Ashfield, a part of UDG Healthcare plc, announced the formation of three business units to help boost its integrated healthcare offerings across the strategic consulting, benchmarking, commercialization, customer engagement, events, marketing and communications categories.

These include Ashfield Advisory, Ashfield Engage and Ashfield Health, in a move that comes after Ashfield’s acquisition of 22 businesses over the last 10 years.

The breakdown of each brand is as follows:

• Ashfield Advisory is a curated ecosystem of healthcare advisory and consulting businesses whose main focus is on improving business performance, connecting the knowledge of Vynamic, Putnam Associates, SmartAnalyst and STEM Healthcare.
• Ashfield Engage is a single strategic engagement partner across five areas: commercial, patient solutions, medical affairs, market access and event experiences. The team creates personalized experiences for healthcare audiences, including healthcare providers (HCPs), patients and payers.
• Ashfield Health (formerly Ashfield Healthcare Communications) uses its collective health marketing and communications teams to aim for better health.