Executive Conversations: When Should Trade Teams Join Launch Planning?

The first episode of Executive Conversations: The Future of Pharmaceutical Commercialization, presented by Pharmaceutical Commerce, continues with a look at when trade teams should join commercial planning and which prelaunch decisions benefit most from their input. Host Jon Hamrick, partner at Curatio Advisors, is joined by Rena Goins, executive director, global trade at Regeneron Pharmaceuticals, and Bob Cochran, former senior director of trade relations at Incyte, who recently joined Curatio Advisors as a senior advisor.