Donald Prentiss discusses the value of these pharmacies, especially during shortages.
In this exclusive PC Podcast interview, Donald Prentiss, founder and CEO of Qualthera, explains:
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Multi-Indication Drug Branding in Today’s Pharmaceutical Industry
July 2nd 2025As drug development increasingly targets multiple indications, pharma companies must make strategic branding decisions—balancing regulatory requirements, market dynamics, and patient safety—to choose between single-brand or multi-brand approaches.