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The company anticipates that the offering will help maximize life sciences brands’ commercial potential.
Evoke, an Inizio company and health and life sciences brand, experience, and communications platform, introduced its advanced audience intelligence offering, which is intended to meet the needs of life sciences and pharma clients. These data solutions are designed to enhance the strategies of marketing and communications teams, facilitating engagement with individual stakeholders throughout the product lifecycle.
The company’s audience intelligence offering is an omnichannel-ready solution that utilizes data that provides insights on patients, caregivers, healthcare professionals (HCPs), and payors. The offering features four core solutions designed to reveal pain points and unlock commercial potential:
“ … Now more than ever, we’re able to help solve our clients’ toughest commercial challenges with more in-depth, real-world data that provide our clients a clear edge in the marketplace,” says Reid Connolly, Evoke’s founder and CEO. “This ensures our clients are set up to realize their full commercial potential and craft exceptional healthcare experiences at every stage of the healthcare journey.”