Hybrid Hub Models for the Patient Journey
Josh Marsh, Vice President and General Manager of Cardinal Health Sonexus™ Access and Patient Support, outlines the recent shift in the patient services industry towards a hybrid hub model for in-house management and outsourced support.
In this video, Josh Marsh, Vice President and General Manager of Cardinal Health Sonexus™ Access and Patient Support, discusses the balance between technology and human interaction to support patients and programs. Patient support program strategies must be tailored to the unique needs of each patient journey, while aligning with the core competencies of the pharmaceutical manufacturer. Regardless of which model an organization requires, Josh outlines key factors for deciding between insourced, outsourced, or hybrid program support.
Key Learning Objectives:
- Understand the drivers behind hybrid hub adoption
- Discover how to balance talent and technology for scalable program support
- Gain strategic insight for navigating in-house vs. outsourced support decisions
