Inizio Obtains Additional ‘Commercial Innovation’ Experience


Acquisition of Evolution Road expands company’s omnichannel know-how

Inizio, a partner for health and life sciences companies that assists with various services—including patient and engagement services across a drug’s lifecycle—has acquired Evolution Road, a digital innovation company in life science omnichannel, digital marketing, and digital health strategy.

Evolution Road will join Inizio’s MarComms business unit, Evoke, a global brand, experience, and communications platform. The company is expected to enhance Evoke’s commercial innovation offering, digital health solutions, and end-to-end omnichannel services. Specifically, it will be providing strategic marketing services that assist clients in making data-driven strategic decisions to plan, execute, and measure highly effective digital and omnichannel marketing programs, meet their brand objectives, and improve real-world outcomes.

“We are delighted to welcome Evolution Road to Evoke," says Reid Connolly, global president of Inizio MarComms and CEO of Evoke. “… There is a high level of demand from nearly all life science organizations to not merely provide strategic counsel but to help bring their omnichannel capability to life at every aspect of the journey."

Read more about the acquisition here.

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