Jessica Longo offers her insights on the changing patient access landscape.
In an interview with Pharma Commerce Editor, Nicholas Saraceno, Jessica Longo, director of patient support, cardiometabolic, and PAP, comments on ways the patient access landscape is changing.
Multi-Indication Drug Branding in Today’s Pharmaceutical Industry
July 2nd 2025As drug development increasingly targets multiple indications, pharma companies must make strategic branding decisions—balancing regulatory requirements, market dynamics, and patient safety—to choose between single-brand or multi-brand approaches.