OptimizeRx Finishes Medicx Acquisition


Company to discuss acquisition and expansion of executive leadership.

Image Credit: Adobe Stock Images/Yingyaipumi

Image Credit: Adobe Stock Images/Yingyaipumi

OptimizeRx Corp., a healthcare technology solutions company, announced that it has officially finalized its acquisition of Healthy Offers, Inc., dba Medicx Health ("Medicx”), a healthcare consumer-focused omnichannel marketing and analytics company. With both organizations expected to integrate early next year, OptmizeRx will discuss the acquisition on Nov. 6 during its third quarter earnings conference call. The acquisition will also include an expansion of the company’s executive team with the addition of Medicx’s President, Theresa Greco, becoming the chief commercial officer of OptimizeRx.

“Theresa brings a wealth of knowledge and demonstrated results directing commercial and business strategies for organizations focused on data and technology solutions for life sciences,” said Will Febbo, CEO, OptimizeRx. “I’m confident that her balanced approach, knowledge of our customers, and commitment to growth will position us to bring our organizations together as a commercial powerhouse focused on meeting the strategic engagement needs of our customers and expanding our footprint within our combined books of business.”

Reference: OptimizeRx Announces Completion of Medicx Acquisition and Sets Third Quarter 2023 Conference Call for November 6, 2023, at 8:30 a.m. ET. GlobeNewswire. October 25, 2023. Accessed October 25, 2023. https://www.globenewswire.com/news-release/2023/10/25/2766396/0/en/OptimizeRx-Announces-Completion-of-Medicx-Acquisition-and-Sets-Third-Quarter-2023-Conference-Call-for-November-6-2023-at-8-30-a-m-ET.html

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