Pelican Appoints New CEO


Protective case manufacturer hires James Curleigh, as company prepares to further innovation and expand.

James Curleigh

James Curleigh

Pelican Products, Inc., a manufacturer of protective cases that specializes intemperature-controlled packaging via its Peli BioThermal division, has appointed James “JC” Curleigh as the company’s new CEO. He has over 30 years of experience in brands such as M&M Mars, Salomon Sports, TaylorMade Golf, Keen Footwear, Levi’s Apparel and most recently Gibson Guitars.

Curleigh’s expertise will play a pivotal role in advancing Pelican’s mission, leading the strategic direction, focusing on product innovation, driving customer engagement, and accelerating market expansion. In his new role, Curleigh aims to leverage emerging technologies and trends to keep Pelican moving in the right direction.

“JC brings deep consumer and commercial experience to Pelican, a brand that has built tremendous loyalty and is now ready for the next stage of growth,” says Brandon Crawley, interim CEO of Pelican and managing director at Platinum Equity, which acquired Pelican in 2021. “Pelican’s well-deserved reputation in protective cases lays the groundwork for development of a more diverse product set. JC is the right leader to continue to broaden Pelican’s reach and leverage its core strengths to capitalize on emerging opportunities in the industry.”

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