Pharma Pulse 4/26/24: Amazon Introduces Custom AI Capabilities, Crafting Culturally Sensitive Messages to Reach Diverse Audience & more


The latest news for pharma industry insiders.

Crafting Culturally Sensitive Messages to Reach Diverse Audiences and Improve Patient Outcomes

In this Pharmaceutical Executive video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but address their specific healthcare needs.

Study Highlights Reduced Disease Severity When Vaccinated Against RSV

New study findings published in JAMA Network, showed that 16-months following respiratory syncytial virus (RSV) vaccine recommendations, RSV disease severity was comparable to COVID-19 and influenza disease among unvaccinated individuals, but higher than COVID-19 and influenza disease among vaccinated individuals.

Amazon Introduces Custom AI Capabilities in Race Against Cloud Rivals

The company’s cloud-computing unit hasn’t made as big a splash as its rivals in AI, betting instead that businesses want to use a variety of AI models

Ontada Names Jade Cusick Chief Commercial Officer

Ontada®, a McKesson business dedicated to leveraging oncology real-world data and evidence, clinical education, and provider technology, announced the appointment of Jade Cusick as its new Chief Commercial Officer and member of the Ontada leadership team. In this role, Cusick will focus on spearheading client partnerships, commercialization, and growth initiatives, along with marketing activities across key customer segments and stakeholders.

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