
PPD snaps up Evidera, deepening services in real-world evidence
CROs are expanding their scope of services
The push to develop better data on health outcomes, both to support pharma commercialization efforts and to get closer to value-based healthcare across the industry, has resulted in PPD, a leading contract research organization (CRO), acquiring Evidera (Bethesda, MD). The seller is Symphony Technology Group, which owns Symphony Health Solutions, a data and pharma services provider. Real-world evidence (RWE, a.k.a. outcomes research, evidence-based medicine, or health economics—choose your catchphrase) is becoming a more critical part of pharma commercialization as payers look at outcomes-based contracts or other shared-risk arrangements between the drugmaker and the drug purchaser, as well as the value-based healthcare programs from accountable care organizations and other healthcare providers. Some of this same logic is what brought Quintiles, the leading CRO, and IMS Health together in a proposed merger
Purchase price was not disclosed; PPD says that Evidera’s existing network of national and international locations will be retained.
According to a PPD announcement, Evidera will become a wholly owned subsidiary of PPD, delivering peri- and post-approval studies, health economics, outcomes research, epidemiology and market access consulting. It will also leverage PPD’s comprehensive, end-to-end clinical development and laboratory services; the companies make the point that together they provide a broader scope of pharmaceuticals’ life cycle.
Evidera came into being in the




