
Veeva buys AdvantageMS, building out its foundation for healthcare-provider master data
Acquisition brings millions of provider listings into the Veeva Network, along with validation services and territory-alignment software
Veeva (Pleasanton, CA), a leading CRM vendor serving the life sciences industry exclusively, has followed through on the promise it made at its
Dan Goldsmith, Veeva GM, says that AdvantageMS brings two valuable assets to the table: it is a Data Base Licensee (DBL) of the master-data products of the American Medical Assn., considered by some as the most authoritative source of physician demographic data; and it has a cloud-based IT solution, AlignPlus, that assists in developing territory alignments and trip itineraries for field sales teams. AdvantageMS claims nearly seven million active healthcare-provider (HCP) listings, including just under one million listings from AMA’s database. “The AdvantageMS team shares many of the same values that our company does, and we are going to continue the collaborative efforts of AdvantageMS with AMA in delivering the best possible provider data,” he says.
Master data management—the compilation of HCP names, addresses, business affiliations and government licenses—is a surprisingly complex task to manage for most pharma companies. Besides the need to continually update new HCP information, pharma sales forces have regulatory requirements and restrictions to meet. This year, the entire process is ramping up to a higher level of complexity as pharma companies are obligated to report
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