Pharma, FDA Wrestle with Social Media Tools
Healthcare discussions are booming on the Internet. How will FDA allow pharma to participate?
Industry Mergers Reshuffle Animal-Health Leadership
With sales of human pharmaceuticals languishing, several factors are focusing increased attention on animal health products, once a little-noticed industry niche market
Interest Grows in Handling Physicians' Samples Electronically
While storm clouds gather over pharma sales activities, marketers look to e-sampling as a potential alternative
Will Closed-Loop Marketing Energize the Pharma Sales Process?
Among sales-force automation tools, closed-loop marketing is getting attention as a better way to sell
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