Pharmaceutical Commerce - April 2010

Agency strives to balance risks and benefits in how drugs are presented in direct-to-consumer (DTC) campaigns

New Apple gadget could help usher in an era of medical applications fully integrated into a healthcare professional’s day-to-day life

Generics are now 75% of dispensed prescriptions, with generics up 5.9% in 2009 and branded products down 7.6%

In latest Harris Interactive study, reputation of the pharmaceutical industry drops, but still fares better than some sectors