HealthBridge bulks up operations and compliance staff

HealthBridge is counting on attracting more business from pharma companies that want better support of their sales operations, based on the personnel announcements made recently. The company has added:

• Laura Perry as senior director, client services; Laura is a 20-year industry veteran
• Lori Maimone, as product manager, sample accountability; Lori is formerly with PDI, Inc.
• Anthony Gallirio, as senior manager, performance analysis and reporting; Anthony is formerly with IMS Health and Verispan.

“With the recent resource cutbacks in the pharmaceutical industry, pharmaceutical manufacturers are looking to outsourced service providers to fill the gaps, not only the sales and marketing front but also from a commercial operations perspective,” says Carmen Mazzetta, VP and GM of HealthBridge. The Lincoln Park, NJ, company, a subisidiary of Express Scripts, provides sample fulfillment, marketing programs, and virtual sales force programs to over 30 pharmaceutical manufacturers, and delivered 3.5 million shipments of product to practitioners, pharmaceutical sales representatives, retailers, wholesalers & pharmacies. It is supported by Phoenix Marketing Group LLC.