Knipper Health, a therapy initiation company that was acquired by Frazier Healthcare Partners last February, has rebranded to CareTria.¹

This represents the company's committed interest in continuing to grow in the space, as it evolves into a fully integrated therapy initiation platform. The company operates in the biopharma space and specializes in coordinated fulfillment options, such as specialty pharmacy, direct-to-patient (DTP) cash, free goods, samples, and third-party logistics (3PL) provider-administered programs.

eBlu Solutions acquisition supports digital enrollment and access strategy

The rebrand follows Frazier’s acquisition of eBlu Solutions² in July 2025, a provider-integrated tech platform used for real-time benefit investigation, electronic prior authorization, and digital patient access enrollment, which helped set the table for the rebrand.

“eBlu Solutions has built a trusted network of 15,000 specialty providers across the country,” Mark Murphy, CEO of eBlu Solutions, said at the time of the announcement.² “Integrating with Knipper accelerates our ability to expand that network and deepen support for providers and the patients they serve. Together, we dramatically reduce administrative burden and improve the speed and consistency of therapy initiation.”

CareTria positions itself as an end-to-end therapy initiation platform

The goal of the newly named CareTria is to work alongside providers, payors, and the pharma industry as a whole to provide a quicker journey for patients, beginning with the order to ultimately, the therapy.

"CareTria represents an evolution in how therapy initiation is delivered," commented Willis Chandler, CaraTria’s president and CEO. "By combining a deep provider network, integrated and advanced digital enrollment, and multi-modal fulfillment, we've created an end-to-end platform that helps get patients on therapy faster and keep them on longer."

The newly-named company reportedly integrates digital onboarding, patient assistance, and multi-modal fulfillment and dispensing to support therapy initiation, from the provider’s practice all the way through fulfillment.

Key features of the CareTria platform

The main capabilities of CareTria's platform include:

• An extensive network: A provider network of over 100,000 providers spanning all areas of therapy
• Product demand generation: A provider of sampling, educational materials, and teledetailing, while supporting 90% of large pharmaceutical companies.
• Patient orchestration and analytics: Provides real-time visibility and actionable insights across the product journey, including therapy status, bottlenecks, and conversion performance.
• Provider-embedded digital enrollment: Accelerates patient onboarding via real-time benefits investigation and electronic prior authorization, automating 85% of medical and pharmacy benefit checks in less than one minute.
• Multi-modal fulfillment: Ensures prescriptions are filled through a full-service specialty pharmacy, samples, free goods, bridge and free-trial programs, 3PL distribution, and DTP cash programs.

Direct-to-patient momentum shapes market opportunity

Concerning the latter surrounding DTP, this development is well-timed, given that major manufacturers are increasingly stepping into that territory by building their own digital storefronts, offering steep cash-pay discounts, and in some cases, bundling telehealth, affordability services, and home delivery.³

Essentially, the goal of the rebrand is to seamlessly assist pharma partners with traversing increasingly the access and distribution landscapes with one partner.

"Pharma teams are under intense pressure to deliver superior patient and provider experiences and increase conversions while maintaining gross-to-net with fewer resources," said Matt Wolf, chief commercial officer, CareTria. "CareTria was built to meet that need by bringing provider technology, patient support services, and fulfillment together so our customers can simplify their operating model while delivering better outcomes for patients."

References

1. Knipper Health Rebrands as CareTria to Deliver a Faster Path from Order to Therapy. PR Newswire. January 7, 2025. Accessed January 8, 2025. https://www.prnewswire.com/news-releases/knipper-health-rebrands-as-caretria-to-deliver-a-faster-path-from-order-to-therapy-302654604.html#:~:text=SOMERSET%2C%20N.J.%2C%20Jan.%207,fully%20integrated%20therapy%20initiation%20platform.

2. Saraceno N. Knipper Health Purchases eBlu Solutions to Accelerate Therapy Initiation. Pharmaceutical Commerce. July 21, 2025. Accessed January 8, 2026. https://www.pharmaceuticalcommerce.com/view/knipper-purchases-eblu-solutions-accelerate-therapy-initiation

3. Jambulingam, T. Will Pharma’s Direct-to-Patient Push Disintermediate Wholesalers?. Pharmaceutical Commerce. November 7, 2025. Accessed January 8, 2026. https://www.pharmaceuticalcommerce.com/view/pharma-direct-to-patient-disintermediate-wholesalers