The Co-existence of Commercialization and Patient Support

How leadership experience can play a vital role in a successful product launch

Innes Meldrum, SVP and chief commercial officer at Otsuka Pharmaceuticals US, discusses the bottlenecks that can arise during the product commercialization process, the value of patient education, and how he envisions the future of both ideas shaping up.

The latest episode of The Pharmaceutical Commerce Podcast is available directly on SoundCloud.