|Podcasts|September 16, 2022
The Co-existence of Commercialization and Patient Support
Author(s)Nicholas Saraceno, Editor
How leadership experience can play a vital role in a successful product launch
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Innes Meldrum, SVP and chief commercial officer at Otsuka Pharmaceuticals US, discusses the bottlenecks that can arise during the product commercialization process, the value of patient education, and how he envisions the future of both ideas shaping up.
The latest episode of The Pharmaceutical Commerce Podcast is available directly on SoundCloud.
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