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The Hidden Challenges of DTC Medications
0:54
The Hidden Challenges of DTC Medications
a month ago
by
Nicholas Saraceno, Editor(+1 more)
What Do FRMs Really Do?
0:26
What Do FRMs Really Do?
a month ago
by
Nicholas Saraceno, Editor(+1 more)
Upcoming Challenges for Obesity Drugs
0:55
Upcoming Challenges for Obesity Drugs
2 months ago
by
Nicholas Saraceno, Editor(+1 more)

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This episode of Pharma Pulse covers new research showing Medicaid cuts could widen pediatric coverage gaps, clinical trial data on a fixed-dose combination therapy lowering heart failure risk in type 2 diabetes, and Bristol Myers Squibb’s launch of a direct-to-patient program for Sotyktu to improve psoriasis treatment access.

In the third part of his Pharma Commerce video interview, Derrick Gastineau, head of marketing with Currax Pharmaceuticals, notes that in a crowded weight management landscape, marketers play a critical role in combating misinformation by ensuring healthcare providers and patients have clear, accurate information on the safety, efficacy, and access pathways of FDA-approved treatments.

In the second part of his Pharma Commerce video interview, Derrick Gastineau, head of marketing with Currax Pharmaceuticals, points out that as patient fatigue grows with injectable therapies, oral alternatives are emerging as vital tools for clinicians and patients alike, expanding choice, improving access, and supporting more personalized obesity treatment strategies.

In the final part of his Pharma Commerce video interview, Diogo Rau, executive vice president and chief information and digital officer for Eli Lilly and Company, focuses on physician demand, global momentum, and how US legislation can help the industry finally move beyond paper.