Pharmaceutical Commerce - January/February 2009

CRM and analytics implementation to drive marketing consistency

Program combines retail pharmacy, in-store and onsite clinics for employer health plans

Researchers find comparable effectiveness of self-reported outcomes via cell phones and paper questionnaires among osteoarthritis sufferers.

Agency follows through on steps toward a national standard for anticounterfeiting and product tracking

Price Tag Grows for Off-label Marketing

Big Brown will take over existing Merck distribution centers, absorbing them into its international healthcare logistics unit; Merck is also selling a lab to PPD

Online service adds to a range of support tools that McKesson offers

Carolina, PR, site joins nine others in DHL’s global network

100 applicants are sought to join voluntary effort in promoting drug safety

But dark clouds for some have silver linings for others

Modeling technique analyzes how order of entry and time to market affect sales

Grocery stores fight big-box retailers by giving away generics

Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.

The key opinion leader/MSL relationship is the target