Pharmaceutical Commerce - September/October 2011

Unifying a company’s approach to marketing fulfillment activities could provide innovation while delivering cost savings

Online medical-diagnostics catalogues will have links to live pharma rep interations

New edition of HDMA Factbook sees growth in generics, and the beginning of a slide in branded-drug revenues

55% of drug-shortage causes are “unknown;” Congressional committee questions pricing, access and sources of short-supply drugs

A higher focus on market access strategies, managed markets and salesforce realignments are the elements of addressing that pain

Report focuses on the need for targeted clinical design, and commercialization strategies tailored to individual national markets

Exclusive use of the PharmaPort 360 will allow more flexibility in shipping options, and enhanced tracking of a shipment

When pharma deliveries involve a multicomponent kit, contractors offer dedicated services

Industry is gearing up for another go at e-pedigree and anti-counterfeiting safeguards.

Hospital pharmacies need to be vigilant in ensuring safe supplies of scarce drugs

Do Dendreon’s troubles with over-optimistic sales forecasts put a cap on the promise of personalized medicine?

Small changes in contract terms can have large consequences in net revenue

Life sciences CFOs can address growing cost pressures through decision support centralization

Even as diagnosed (and “prediabetes”) cases rise worldwide, healthcare providers struggle with patients to control the course of the disease. New therapies—and new health services—are aiding in the battle

Regional pharmacy benefit manager is on a growth curve

Centric’s ‘patient-centered healthcare management’ model offers lower-cost delivery

Various direct-to-practitioner and ‘alternative’ sample-distribution methods are coming along, but delivery via the rep continues

Publicis Touchpoint is an early adopter

The independent pharmacy networks of the Big Three outrank all chain drugstores in the brick-and-mortar category; mass merchandisers have the lowest average consumer satisfaction

Service could add value to branded products nearing patent expiry

Envirotainer gains FAA certification; Intelsius and ATI partner for onboard temperature monitoring

Acquistions broaden the Big Three wholesaler’s ability to serve manufacturers’ service needs

Regulating supply chain security takes an international perspective