Nicholas Saraceno offers an overview of the legislation and how it impacts the pharma supply chain.
In this episode of The PC Podcast, Nicholas Saraceno, Pharma Commerce’s editor, explains:
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Multi-Indication Drug Branding in Today’s Pharmaceutical Industry
July 2nd 2025As drug development increasingly targets multiple indications, pharma companies must make strategic branding decisions—balancing regulatory requirements, market dynamics, and patient safety—to choose between single-brand or multi-brand approaches.