Pharma Pulse 3/25/24: The Intersection of AI & Marketing, Birth Control to Be Sold OTC & more


The latest news for pharma industry insiders.

Check out our recent conference coverage of
Patient Assistance & Access Programs (PAP) and Hub and Specialty Models East

Emerging Trends at the Intersection of AI & Marketing

In this Pharmaceutical Executive video interview, Kaveh Vahdat, Founder and President of RiseOpp, talks about what's coming marketing with the use of AI.

Chronic Health Conditions and Access to Care

Results from the 2024 State of Patient Access report by the PAN Foundation shared that patients with chronic health conditions, in particular, face barriers to accessing quality care due to costs, coverage gaps and social challenges with healthcare professionals (HCPs).

Birth Control to Be Sold Over the Counter in New York Pharmacies

The New York State Department of Health issued an order on Tuesday formally authorizing the measure, which was passed last year by the State Legislature and signed by Gov. Kathy Hochul.

CDC: US life expectancy rises after 2-year dip

The report marks a notable reversal: People born in the U.S. in 2022 can expect to live 77.5 years, an increase from 76.4 in 2021.

@Clin_Trials on X:
📹 In this video interview, Marie Teil, Global Head of @ucb_news's Women of Childbearing Age Program, talks about the program's creation and their most successful strategies for encouraging the inclusion of women of childbearing age in clinical trials

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